“Orkestar s ime” – Support us, become a movie star
“In a time when in the yoghurt, there is no yoghurt, we want to bring back the Bulgarian state standards in the movie making” said the director of the latest Bulgarian film project “Orkestar s ime” (Orchestra with a name).
“Orkestar s ime” is a long delayed adaptation of one of the most famous Bulgarian films – “Orkestar bez ime”. Orkestar bez ime was shot in 1982, starring some of the most beloved Bulgarian actors Velko Kanev, Pavel Popandov, George Mamalev and Katerina Euro.
“We want to make something to get back people in the cinemas and to make them going to the shopping malls not just for buying shoes and perfumes. These few days while we were shooting the trailer, I feel like Alex Ferguson, because I work with the best team,” said the director of production.
Why do we write an article about “Orkestar s ime”?
Because we like the creative marketing approach and the marketing strategy in this case study. We respect the fact that 30 years after the shooting of the first part of the film, actors and director organize by themselves the filming and the raising of the necessary funds for the second part. For that purpose they use a website dedicated to the project, video trailers distributed by internet, PayPal donations and Facebook Group!
“Support us and become our movie star!
The production of the film needs the help of each one of us! We will be really grateful for each donation and will put your name at the end of the movie. A few of you (selected on a lottery principle) will be presented in a film role.”
This is the advertisement which the movie makers used to gain people for the cause. To do so, they have designed a special website, an account for donations in the largest electronic payment system – PayPal and a Facebook Group. Since its creation, the Facebook Group of the project “Orkestar s ime” got more than 6 000 fans and the number is increasing. Money for the movie filming is already gathered (it took less than 1 month time) and filming started on 09.June. According to the schedule, “Orkestar s ime” should be in the cinemas late this summer.
What are the conclusions?
Internet and social media help millions of people worldwide to communicate and support socially important causes – at the beginning of the week Facebook praised its 500th million user. Social media help people to join forces, to unite and to fulfill the generations’ dreams. Moreover, social media are viral – they spread messages quickly, easily and for free. They encourage users’ activity.
Social media are where people are, social media are the people, they are consumers, they are the market. Take advantage being part of the social media!
Version 30.07.2010. : After sharing the article on Facebook and on the wall of the “Orkestar s ime” in Facebook, we received an e-mail from the producer of the project – Dimitar Bakalov, who thanks us for supporting the cause and clarifies “not the filming, but the campaign for funds rising was launched on 9. June and that the team is still far away from the achievement of the aim. It is true that there are revenues but they are insignificant in comparison with the actual budget of the film. However, the promotional campaign was successful and future sponsors, like large corporations and companies are now much more friendly to us.”
We apologize for the inexact details in the article and that we emphasize on the online activities of the campaign. We admit, we see only digital 
————————————————————————————————————–
Euro RSCG 4d Bulgaria is based in Sofia, 18 Ivan Vazov street.
We are specialists in digital strategy and consultant in communication online.
Our clients are the largest companies worldwide such as Carrefour, Volkswagen, Societe generale, Edenred BACB, Eon, Solvay, etc
Our main team comprise of Nicolas Galand, Alexandre Glas, Biliana Bogdanova, Zdravko Totinov, Martin Zhelyazkov.
You can send us an email to contact@eurorscg4d.bg or find us on Twitter @4d_bulgaria
The green blogger
Ok, that’s it – end of the peace!
Those funny people from EURO RSCG 4D Bulgaria already moved in the building and started going up and down without giving me a break.
These last weeks were really scary for me.
The first time they switched me on I was… green! Can you even imagine it?! Green!? Do you know any green elevator?
And that was not enough for them! They stuck some notes on my walls, explaining their …oh, their “brilliant” idea about blogs, lifts and being green, digital green.
Ok, it’s not that I don’t like it but who makes lifts green?!
Anyway, my life just kept getting weirder. Close encounters of a third kind occurred when those funky EURO RSCG 4D people started using me by two or more at the same time. It gave me a headache to understand what they are talking about with all the marketing and digital terms they are using to confuse me.
But now, a few weeks later, I am starting to understand their language and I can speak for hours about social media, branding, SEO, Web 2.0 and so on.
See, I became one of them; I am a 4D lift now!
Well, I am not really complaining, it is a whole new world for me and it gives me the feeling of being global, digital and cool. 
P.S. Ok, I admit I’m not a digital guru yet and there are still some things I cannot get. For example, what does 4D stand for?! One D is for digital, I can swear, but what about the other 3D?————————————————————————————————————–
Euro RSCG 4d Bulgaria is based in Sofia, 18 Ivan Vazov street.
We are specialists in digital strategy and consultant in communication online.
Our clients are the largest companies worldwide such as Carrefour, Volkswagen, Societe generale, Edenred BACB, Eon, Solvay, etc
Our main team comprise of Nicolas Galand, Alexandre Glas, Biliana Bogdanova, Zdravko Totinov, Martin Zhelyazkov.
You can send us an email to contact@eurorscg4d.bg or find us on Twitter @4d_bulgaria