ATTENTION: kids online!
It’s summer again!
Yes, I know it’s raining every afternoon in Varna these days but frankly, I don’t mind it being at the Euro RSCG 4D Bulgaria office, not on the beach. 
And as we all know, summer is kids’ favorite season that is why our summer lift theme are THE KIDS. I assume they mind the rain much more than me, and when their beach day is stopped by the present Bulgarian tropical climate, they spend their free time online. Playing games, chatting or just surfing, their online life becomes more and more dynamic.
That is why, after our social gaming article, it’s time to pay attention to some not that positive trends concerning kids online.
According to Norton Online Family Report children are spending more and more time on the web (no surprise so far) and are experiencing more negative emotions online than their parents realize (sorry to break the netiquette but I mean all the exclamation marks that follow)!!!
First exclamation mark: Six in 10 children, aged 8 to 17, have had negative online experiences — from exposure to nudity and violence to having a stranger try to meet them in real life!
Second exclamation mark: 20 percent of the surveyed kids say their parents have “no idea” what they are doing online!
Third exclamation mark: Only 45 percent of parents are aware that their children are having negative experiences online!
I can continue in this style for pages. But I won’t. I am not aiming to panic anybody (although some worrying would fit well in this case), neither to jaw.
Hopefully, this kind of “posts-alerts” will remind, not only to parents, but to all of us that THE WEB is an open space with free access for anybody. And it’s not always for the best.
I also hope that there aren’t parents still thinking they can ban this open space for their kids. Let’s face the facts – it’s inevitable!
The issue needs to be mannered in a constructive way. There are many options and I would not dare to tell you what to do. But the only thing I know is that being online is a learning process. And if you want to support your children on this matter, you should also be prepared to spend time online and be aware of all great possibilities and way of approaching Internet.
If you have any ideas for kids’ internet safety, share below or use our wall.
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Euro RSCG 4d Bulgaria is based in Sofia, 18 Ivan Vazov street.
We are specialists in digital strategy and consultant in communication online.
Our clients are the largest companies worldwide such as Carrefour, Volkswagen, Societe generale, Edenred BACB, Eon, Solvay, etc
Our main team comprise of Nicolas Galand, Alexandre Glas, Biliana Bogdanova, Zdravko Totinov, Martin Zhelyazkov.
You can send us an email to contact@eurorscg4d.bg or find us on Twitter @4d_bulgaria