Our lift-blog story
Ok, we know you are wondering what is all the lift fuss about. The next lines are here to explain.
As you have probably noticed already, we are anything else but shy. Of course, this is only because we are so good in online marketing that it’s a shame to hide it from people on the web!
Still, in order to demonstrate our good taste in digital communication, we will let somebody else tell the story of EURO RSCG 4D Bulgaria.
Right, here’s the lift part coming.
A lift (or elevator) is a vertical transport vehicle that efficiently moves people. They are generally powered by electric motors.
A blog (or web log) is a vertical website that efficiently displays information in reverse-chronological order using a lift. They are generally powered by … you.
Start to see the offline-online connection? Ok, we’ll help a little more as we like playing with words.
The web 2.0 shows evolution in the way of using Internet. Websites are becoming more interactive with continuously up-to-date information. Blogs, in this line of thoughts, are the perfect example where the homepage is the full website. And the lift is the only tool you need in order to reach the content you are looking for.
You see now that the lift is the natural host of a blog. So, we will simply let the lift telling the story of our blog.
There is even more (we are creative, remember?). As we like it all digital, we are going to make our real lift, meaning the one we are using in the office, to look the same as its digital copy.
Offline goes online and vice versa!
Thus, every quarter we will customize the lift in the office according to the main theme of the blog. Both will express our current feeling and will develop the topic in the most digital approach.
So, visit our blog, post comments, participate, give us your point of view, and keep informed.————————————————————————————————————–
Euro RSCG 4d Bulgaria is based in Sofia, 18 Ivan Vazov street.
We are specialists in digital strategy and consultant in communication online.
Our clients are the largest companies worldwide such as Carrefour, Volkswagen, Societe generale, Edenred BACB, Eon, Solvay, etc
Our main team comprise of Nicolas Galand, Alexandre Glas, Biliana Bogdanova, Zdravko Totinov, Martin Zhelyazkov.
You can send us an email to contact@eurorscg4d.bg or find us on Twitter @4d_bulgaria