Facebook pushes people to help each other
The world largest social network both for businesses and individual users, certainly not cease to surprise me. Besides all known benefits like branding, customer engagement, viral effect, client retention, etc., I had the chance to personally benefit from Facebook that saved me a lot of time and headaches.
I lost all my personal documents on the beach on Sunday; yes I know that is the problem living on the seaside. 
So I was resigned to the fact I had to spend considerable time in institutions to get copies of all documents I lost. But oh, surprise! I was so glad to receive the next day a personal message on Facebook from “a stranger” that found my wallet and asks how he could return it.
Instead of lining up in overcrowded institutions I got the documents right after half an hour. Sure, I should be happy to have found a friendly person who guesses the right way to contact me knowing only my name. But what a nice and small example of how the social networks are becoming part of reality and our lives. The social networking profile becomes our digital business card, ID card or even our e-passport.
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Euro RSCG 4d Bulgaria is based in Sofia, 18 Ivan Vazov street.
We are specialists in digital strategy and consultant in communication online.
Our clients are the largest companies worldwide such as Carrefour, Volkswagen, Societe generale, Edenred BACB, Eon, Solvay, etc
Our main team comprise of Nicolas Galand, Alexandre Glas, Biliana Bogdanova, Zdravko Totinov, Martin Zhelyazkov.
You can send us an email to contact@eurorscg4d.bg or find us on Twitter @4d_bulgaria
“Orkestar s ime” – Support us, become a movie star
“In a time when in the yoghurt, there is no yoghurt, we want to bring back the Bulgarian state standards in the movie making” said the director of the latest Bulgarian film project “Orkestar s ime” (Orchestra with a name).
“Orkestar s ime” is a long delayed adaptation of one of the most famous Bulgarian films – “Orkestar bez ime”. Orkestar bez ime was shot in 1982, starring some of the most beloved Bulgarian actors Velko Kanev, Pavel Popandov, George Mamalev and Katerina Euro.
“We want to make something to get back people in the cinemas and to make them going to the shopping malls not just for buying shoes and perfumes. These few days while we were shooting the trailer, I feel like Alex Ferguson, because I work with the best team,” said the director of production.
Why do we write an article about “Orkestar s ime”?
Because we like the creative marketing approach and the marketing strategy in this case study. We respect the fact that 30 years after the shooting of the first part of the film, actors and director organize by themselves the filming and the raising of the necessary funds for the second part. For that purpose they use a website dedicated to the project, video trailers distributed by internet, PayPal donations and Facebook Group!
“Support us and become our movie star!
The production of the film needs the help of each one of us! We will be really grateful for each donation and will put your name at the end of the movie. A few of you (selected on a lottery principle) will be presented in a film role.”
This is the advertisement which the movie makers used to gain people for the cause. To do so, they have designed a special website, an account for donations in the largest electronic payment system – PayPal and a Facebook Group. Since its creation, the Facebook Group of the project “Orkestar s ime” got more than 6 000 fans and the number is increasing. Money for the movie filming is already gathered (it took less than 1 month time) and filming started on 09.June. According to the schedule, “Orkestar s ime” should be in the cinemas late this summer.
What are the conclusions?
Internet and social media help millions of people worldwide to communicate and support socially important causes – at the beginning of the week Facebook praised its 500th million user. Social media help people to join forces, to unite and to fulfill the generations’ dreams. Moreover, social media are viral – they spread messages quickly, easily and for free. They encourage users’ activity.
Social media are where people are, social media are the people, they are consumers, they are the market. Take advantage being part of the social media!
Version 30.07.2010. : After sharing the article on Facebook and on the wall of the “Orkestar s ime” in Facebook, we received an e-mail from the producer of the project – Dimitar Bakalov, who thanks us for supporting the cause and clarifies “not the filming, but the campaign for funds rising was launched on 9. June and that the team is still far away from the achievement of the aim. It is true that there are revenues but they are insignificant in comparison with the actual budget of the film. However, the promotional campaign was successful and future sponsors, like large corporations and companies are now much more friendly to us.”
We apologize for the inexact details in the article and that we emphasize on the online activities of the campaign. We admit, we see only digital ————————————————————————————————————–
Euro RSCG 4d Bulgaria is based in Sofia, 18 Ivan Vazov street.
We are specialists in digital strategy and consultant in communication online.
Our clients are the largest companies worldwide such as Carrefour, Volkswagen, Societe generale, Edenred BACB, Eon, Solvay, etc
Our main team comprise of Nicolas Galand, Alexandre Glas, Biliana Bogdanova, Zdravko Totinov, Martin Zhelyazkov.
You can send us an email to contact@eurorscg4d.bg or find us on Twitter @4d_bulgaria