Email marketing vs. SPAM
Today I opened my inbox to read again dozens of emails from perfect strangers to me who speak as my best friends and even recommend me to buy their medicines although I feel completely healthy. They also promise me to get back my ex. What would my husband say about that?!
Why some marketers still think that once they were good to reach my email they definitely have right to use it? I didn’t ask them, I don’t expect any email, I’m not sick, and in any case I don’t plan to get back the ex.
Does the fact that emailing is for free means that email marketing is free? Definitely not!
My time is worth money and I read all the emails in my inbox. So, I lose time and money while doing this. Furthermore, I feel used or exploited. Why a total unknown company considers to occupy my time with its corporate problems and low sales? It’s annoying!
Regularly unasked emails from a worldwide unknown company are a spam – annoying spam which disturbs us daily.
As a digital marketer I work online – my inbox is part of the office equipment. There are all my customers, competitors, news reports which I track and which interest me. I can’t perceive any letter received in my inbox without being wished as a brand reputation tool. It’s the opposite!
Even if it looks like a brilliant idea, spam marketing is not.
Winning a new customer takes time. Any new customer is a long-term investment. Marketing research, exploring the client, its desires and needs before offering the appropriate marketing and advertising builds a special connection. This is a brand reputation. This kind of approach sells.
How nice it would be if all the companies were honest, open and clear with their customers and invest in brand communication.
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Euro RSCG 4d Bulgaria is based in Sofia, 18 Ivan Vazov street.
We are specialists in digital strategy and consultant in communication online.
Our clients are the largest companies worldwide such as Carrefour, Volkswagen, Societe generale, Edenred BACB, Eon, Solvay, etc
Our main team comprise of Nicolas Galand, Alexandre Glas, Biliana Bogdanova, Zdravko Totinov, Martin Zhelyazkov.
You can send us an email to contact@eurorscg4d.bg or find us on Twitter @4d_bulgaria