Policy of Open WEB
When I was “under age”, the first post card that I received from Paris was a photo of the Eiffel tower in Black & White. Since then, I always prefer black and white photos. Few years later, when I arrived in Paris for the first time, I was imaging that the city will be in Black & White because of all these beautiful postcards received at home. My memory kept all of them as the reference of a fairy tale …
Here we are, early in the morning, I’m in the elevator. Excited to start my working day, just like everybody else in this office. The colored ambiance just reminded me the fairy tale in which I lived in Paris. And just like that, surfing on the Internet, looking for some new fresh ideas, I found these Black & White pictures from Studio Harcourt and seeing again these very well-known faces … Yes, of course, once again a good, precious memory from France. This was not just a good time that I had surfing on the internet, but a good brain exercise. I cannot stop thinking of all these people surfing on the Internet, passing by different sites, reading just what seems interesting to them and this with the one purpose – to get more information. But is it all about the information?
This is what exactly the reality of nowadays is giving us as opportunity – to share unlimited amount of this information which seems interesting and attractive. This opportunity is the reason of the Web‘s progress of which we are all witnesses.
I keep wondering how to control this progress and how to measure the impact of this “underground” exchange? Maybe by setting some restrictions?
Naturally, there is already an existing and functioning system of restrictions, which purpose is to protect copyrights but at the same time it represents a contradiction of this free exchange that we already mentioned.
Studio Harcourt is a great example of a company which knows how to manage this “open space” Web and had set up an innovative policy about it. They analyze their situation and understood that restrictions might not be able to prevent the free use of their products- Black & White pictures and could even provoke a counter effect. As people say: “The Forbidden fruit tastes the Sweetest”. Here we must mention that it is not the case for everybody and what counts is the open minded people. That’s why Studio Harcourt decided to put their renowned pictures online, just by the simple note « license creative commons ». This will oblige users to put, every time that they are using a photo or any other company’s product, the name of the author.
So, companies on Internet are adapting. But are we as consumers? We cannot expect that the others will have the culture to respect the other’s work, so the “license creative commons” is a good way to make them to respect copyrights. I don’t know if you will agree, but I think this is a great strategy, much better than the old ones with the restrictions policy. And at the same time, still assure the gold principle of a free circulation in the Internet. However, think about it …and if you want to forward this memo to someone else – remember the copyrights– Alexandra Lemoine is my name. 
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Euro RSCG 4d Bulgaria is based in Sofia, 18 Ivan Vazov street.
We are specialists in digital strategy and consultant in communication online.
Our clients are the largest companies worldwide such as Carrefour, Volkswagen, Societe generale, Edenred BACB, Eon, Solvay, etc
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