Sponsorship advertising is dead
The importance of a diversified cultural knowledge for marketers and advertisers.
Consider the following dialogue:
-”Hey… Did you know Rafael Nadal was featured in the Gypsy movie clip of Shakira?”.
-”Say who?”
-”Rafael Nadal!!”
-”I don’t know him. Who is that?”
-… Put on the best surprised look that your acting skills may allow you to pull off. Sounds a bit like… Ouch!!! Right? If ... >>
Alexandra Lemoine
She is pretty, she is smart, she speaks fluent French and she is married for Steve, who actually is also French. She comes from Sofia and she will be the Chief of Sell & Marketing department of Euro RSCG 4D Bulgaria in Sofia. Her name is Alexandra Lemoine and she is a brunette.
1. What is your current state of mind?
I’m f***ing anxious, but really motivated and sure that Euro RSCG 4D’s projects will be successful
2. What is your greatest fear?
Not being perfect at the ... >>