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THE LIFT

Tip-30.07.2010

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Business Race

Business is not boring, specially when it’s explained to kids!
Euro RSCG 4D Bulgaria used its Lift to make a funny video explaining business to kids ;-)

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Social Game: new trend for your brand?

Every day, millions of people interact on social networks. They come from everywhere and all of them are looking for different thing on Social Media.

From the last years, social gaming has become a continuously increasing part of the people interest. Social game industry has created attractive games that offer great interconnection with friends and family thanks to such tool has been as increasing as the number of users.

Obviously, a part of the attraction is that most of the games are offering free version.

An example of success story of the industry is surely Zynga, ... >>

Smell the banner!

Being in the online communications business is challenging. Mostly when you have to explain what you do for living to your grandparents. ;-)

Now seriously, it is challenging for so many reasons that everyone can find the right for oneself. My reason to like this business is its main tool – people’s attention. Yep, it’s all in there when you think about it – to make people look at your product, listen to your message, feel your brand, remember your name… first you need to gain their attention!

And as we, the people in 4D, already know some things about people’s attention, I won’t risk any longer losing yours with beating about the bush.

So here we go straight to the point.

Banners.

The relation between people’s attention and banners is ... >>