Happy New Year 2012!
But before 2012, we have an important thing to do: we should choose our Christmas card. You would agree that this task is never very easy. The result is usually from bad to worse, from old fashioned to ridiculous.
For our own Xmas card, in Euro RSCG 4D Bulgaria, we wanted to give reference to Jacques Séguéla; one of the founders of our company group.
It is also the right time to explain why our name is Euro RSCG? Many people are asking us.
To make it short, RSCG comes from the names of the Agency founders (Roux, Séguéla, Cayzac, Goudard). Once they merged with Eurocom SA, the company was renamed: Euro RSCG. And for the last 20 years we have kept this name.
But, let’s come back to our Xmas card and the way we wanted to make a tribute to Jacques Séguéla.
In our office we like to keep nice Christmas cards that we have received from various members and branches of Euro RSCG. One of them with ... >>
10 PR Pros To Follow on Twitter
As you may know Euro RSCG 4D writes a bi-lingual blog and when they invited me to guest post in both English and Bulgarian, it reminded me the times when I was blogging only in Bulgarian. As I aimed to reach more and more PR people, I decided the best decision will be to start blogging and tweeting in English [as I don't have the time to do it in both Bulgarian and English]. 8 months later I am really sure that I have made the best decision. Now I have built a professional network of PR pros from all over the world. Hence, I decided to pick up 10 of the PR people I met thanks to my blog Higher & ... >>
All you need to know about me is in Google
Have you even wanted to quickly find information about someone? Imagine if you can use Google to find anybody in the world and to be able to e-mail him within seconds. The most popular search engine has thought about it so it has created a way to gather information around each user and to make it public for the rest of the world.
And the information is out there already. Probably most users don’t realize it yet but they already have a Google Profile. If you are using services such as Gmail, Google Docs or Google Analytics you have been already ... >>
The Value of Critics in Web 2.0
It was Saturday morning and I was listening to “E Lucevan le Stelle” again and again, reliving what I considered to be the captivating elegance of Puccini’s “Tosca”. I was curious to learn more about it so next came the Google search. And there it was – the proverbial cold shower, straight from the pages of Wikipedia’s entry about the author. Benjamin Britten, a British composer, was quoted as having stated he was “sickened by the cheapness and ... >>