The 4D mystery
Hey, there! Yep, it’s me again – the green 4D lift. 
Remember my dilemma from the last time?
I was wondering what all the 4 D were for in EURO RSCG 4D Bulgaria.
Now the mystery begins to unveil…
So, we already know that one D is for Digital. And it explains a lot why my 4D people are always talking about digital marketing, digital strategy, tools and stuff.
Well, the rest 3 D are not that obvious. Do you want to make a bet for them? I’d love to! But gambling is forbidden at work… for some reason?!
So, I’ll just tell you, for free! (Remember what a ... >>
The green blogger
Ok, that’s it – end of the peace!
Those funny people from EURO RSCG 4D Bulgaria already moved in the building and started going up and down without giving me a break.
These last weeks were really scary for me.
The first time they switched me on I was… green! Can you even imagine it?! Green!? Do you know any green elevator?
And that was not enough for them! They stuck some notes on my walls, explaining their …oh, their “brilliant” idea about blogs, lifts and being green, digital green.
Ok, it’s not that I don’t like it but who makes lifts green?!
Anyway, my life just kept getting weirder. Close encounters of a third kind occurred when those funky EURO RSCG 4D people started using me by two or more at the same time. It gave me a headache to understand what they are talking about with all the marketing and digital terms they are using to confuse me.
But now, a ... >>
Our lift-blog story
Ok, we know you are wondering what is all the lift fuss about. The next lines are here to explain.
As you have probably noticed already, we are anything else but shy. Of course, this is only because we are so good in online marketing that it’s a shame to hide it from people on the web!
Still, in order to demonstrate our good taste in digital communication, we will let somebody else tell the story of EURO RSCG 4D Bulgaria.
Right, here’s the lift part coming.
A lift (or elevator) is a vertical transport vehicle that efficiently moves people. They are generally powered by electric motors.
A blog (or web log) is a vertical website that efficiently displays information in reverse-chronological order using a lift. They are generally powered by … you.
Start to see the offline-online connection? Ok, we’ll help a little more as we like playing with words.
The web 2.0 shows ... >>
Welcome to the lift!
Contrary to what you may conclude from the name of our blog, we are not a lift company. 
We are the Bulgarian face of Euro RSCG 4D – the digital network of Euro RSCG Worldwide, the largest global agency as measured by total number of global accounts, according to the 2009 Advertising Age Global Marketers Report.
Wherever you find a Euro RSCG company you’ll find Euro RSCG 4D. This is the case with Bulgaria, too.
We believe that every business needs digital at the core, just like every computer needs a processor and software. Think of us as “the digital software” powering the Euro RSCG brands worldwide. And just to give you an idea of “our database”, Euro RSCG Worldwide has 233 offices across the globe that specialize in advertising, digital, marketing services, healthcare, PR and ... >>