Sheep marketing or what everybody else is doing
It’s good from time to time to step aside from the marketing industry and to observe what has been happening. It’s so simple and at the same time so hard for most of us to do so. Just look with your eyes and hear with your ears what the others are talking about. Then and only then you’re going to realize something embarrassing. Marketers are obsessed.
They are obsessed with the idea of the current trend or simply “what everybody else is doing” now and believe that this will work for them. For many years companies gave a lot of money to advertisers that produced really expensive commercials for the ... >>
Email marketing vs. SPAM
Today I opened my inbox to read again dozens of emails from perfect strangers to me who speak as my best friends and even recommend me to buy their medicines although I feel completely healthy. They also promise me to get back my ex. What would my husband say about that?!
Why some marketers still think that once they were good to reach my email they definitely have right to use it? I didn’t ask them, I don’t expect any email, I’m not sick, and in any case I don’t plan to get back the ex.
Does the fact that emailing is for free means that email marketing is free? Definitely not!
My time is worth money and I ... >>
ATTENTION: kids online!
It’s summer again!
Yes, I know it’s raining every afternoon in Varna these days but frankly, I don’t mind it being at the Euro ... >>
More banners, less clicks – is that necessary negative?
The number of internet users continues to grow and of course this increases also the amount of published advertisement online. In 2010 already 47% of all Bulgarian households have access to internet and the advertisements we can see daily in internet are thousands. Banners are everywhere which actually makes people blind for them. This trend is more popular as “banner blindness”.
It has been proved that less people look at the banner because it looks and acts as an advertisement. It’s proved the average click trough rate on standard banner ads across the whole web ... >>