The last campaign of Boostic
The last article of Martin Untersinger for “Rue89” (article in French) about the Parisian OOH campaign of Boostic, French company offering to « buy » followers (the website is not accessible at the moment I write this article) pushed me to write about this new trend.
Well, I call it “trend” since more and more companies are offering such services.
To summarize: they are offering the possibility to purchase fans and followers. Most of them are not clear ... >>
Urban Outfitter controversy: a trap or an opportunity?
We have already talked about online reputation on the Lift in Do you “Google” yourself, Digital media and Email marketing vs. SPAM. But here is a recent outbreak that has made quite a lot of noise on social media.
Facing allegations of plagiarism online, ... >>
Sarah Palin will run for Bulgarian Presidency in 2012
Have you ever realized how important communication in politics is? I don’t think Sarah Palin did; or maybe she understands it too well so let’s not speak about her any further.
Two weeks ago Euro RSCG 4D Bulgaria published an analysis on the Oscars as a Digital phenomenon. And one of the subjects that were animating the conversations online was the ... >>
New logo – success or failure?
If you haven’t heard yet Starbucks will change its logo for their 40 year anniversary in March 2011.The logo will no longer include the company name. The outer green circle with the inscription of “Starbucks Coffee” will be removed and the focus will be set on the sirene that fills the center. This will be given a publicity via global print and digital campaigns.
In a video on the Starbucks website, CEO of the company - Howard Schultz explained the idea and reason to change the logo on the 40th anniversary of the company:
“Even though we have been and always will be a coffee company ... >>