“Orkestar s ime” – Support us, become a movie star
“In a time when in the yoghurt, there is no yoghurt, we want to bring back the Bulgarian state standards in the movie making” said the director of the latest Bulgarian film project “Orkestar s ime” (Orchestra with a name).
“Orkestar s ime” is a long delayed adaptation of one of the most famous Bulgarian films – “Orkestar bez ime”. Orkestar bez ime was shot in 1982, starring some of the most beloved Bulgarian actors Velko Kanev, Pavel Popandov, George Mamalev and Katerina Euro.
“We want to make something to get back people in the cinemas and to make them going to the shopping malls not just for buying shoes and perfumes. These few days while we were shooting the trailer, I feel like Alex Ferguson, because I work with the best team,” said the director of production.
Why do we write an article about “Orkestar s ime”?
Because we like the creative marketing approach and the marketing strategy in this case study. We respect the fact that 30 years after the shooting of the first part of the film, actors and director organize by themselves the filming and the raising of the necessary funds for the second part. For that purpose they use a website dedicated to the project, video trailers distributed by internet, PayPal donations and Facebook Group!
“Support us and become our movie star!
The production of the film needs the help of each one of us! We will be really grateful for each donation and will put your name at the end of the movie. A few of you (selected on a lottery principle) will be presented in a film role.”
This is the advertisement which the movie makers used to gain people for the cause. To do so, they have designed a special website, an account for donations in the largest electronic payment system – PayPal and a Facebook Group. Since its creation, the Facebook Group of the project “Orkestar s ime” got more than 6 000 fans and the number is increasing. Money for the movie filming is already gathered (it took less than 1 month time) and filming started on 09.June. According to the schedule, “Orkestar s ime” should be in the cinemas late this summer.
What are the conclusions?
Internet and social media help millions of people worldwide to communicate and support socially important causes – at the beginning of the week Facebook praised its 500th million user. Social media help people to join forces, to unite and to fulfill the generations’ dreams. Moreover, social media are viral – they spread messages quickly, easily and for free. They encourage users’ activity.
Social media are where people are, social media are the people, they are consumers, they are the market. Take advantage being part of the social media!
Version 30.07.2010. : After sharing the article on Facebook and on the wall of the “Orkestar s ime” in Facebook, we received an e-mail from the producer of the project – Dimitar Bakalov, who thanks us for supporting the cause and clarifies “not the filming, but the campaign for funds rising was launched on 9. June and that the team is still far away from the achievement of the aim. It is true that there are revenues but they are insignificant in comparison with the actual budget of the film. However, the promotional campaign was successful and future sponsors, like large corporations and companies are now much more friendly to us.”
We apologize for the inexact details in the article and that we emphasize on the online activities of the campaign. We admit, we see only digital 
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Euro RSCG 4d Bulgaria is based in Sofia, 18 Ivan Vazov street.
We are specialists in digital strategy and consultant in communication online.
Our clients are the largest companies worldwide such as Carrefour, Volkswagen, Societe generale, Edenred BACB, Eon, Solvay, etc
Our main team comprise of Nicolas Galand, Alexandre Glas, Biliana Bogdanova, Zdravko Totinov, Martin Zhelyazkov.
You can send us an email to contact@eurorscg4d.bg or find us on Twitter @4d_bulgaria
Merchandising: A solution for your brand ?
I know… the title of this new post is again a terrible solecism. Yes, using strange word in the digital sphere is definitely a national sport. I believe that more the terms sound complicated, more digital specialists feel good… reading my title for this post; I’m obviously part of them.
However, thanks to Wikipedia; I will not need to explain you in details what mean tie-in. You will “click and know”. By the way we can say that now with Internet, knowledge is more “nearby”, but it’s another topic for another post another day.
So, after a simple “click and know” I found the following: “Merchandising and/or tie-in”: fact to offer alternative products branded; nowadays it’s mainly used by the Hollywood film factory; but most of the brands are using this tool for brand awareness.
Here, I will not try to explain you the difference between merchandising, tie-in, free souvenir, branded product for sale; promotional gifts as you will go back to Vbox7 watching the new video clip of the Octopus. I will just give my feeling of the general vision of “branded product” and how important it is for a company to think about it. Then to know what gifts, online shop, promotion products will be the most suitable for you; we need a meeting.
From my point of view, we can distinct three types of tie-in: the limited edition replicas; the pure advertising product to assist in marketing the brand promotion and the “prestige” branding accessories.
My favorite one is definitely the limited edition replicas of objects from the brand. First, I believe that all tie-in is linked to it. For example, a pure advertising product yesterday becomes a replica; like the branded accessories which could also become replica in the future. It could even happen that a worthless object becomes on E-bay a really precious and expensive item thanks to the time and trends.
For instance, I could go to my attic, to open one of my dusty childhood boxes and find incredible objects that remind me so many things:
- a small Volkswagen Beetle as a key holder brought from Mexico 10 years ago
- a t-shirt “British Telecom” that looks really cool today
- a hat Windows 95 from Microsoft
- a 80’ poster from Societe Generale with a slogan: ”from writing to computer”.
These objects today sound really vintage and trendy. But when I had them, they were also really great for me; they were modern and useful. When the advertising product becomes the replica; the advertising effect is working at every moment; the brand has won.
At the bottom of my dusty box, I found a movie accessory, the famous light saber from Star Wars! All of us, during our youth, we dreamed about becoming a Jedi or Darth Vader. And if we had the chance to get the light-saber (bad plastic quality and ridiculous color) we were ready to fight the evil like Luke Skywalker. Cinema branded products are always the most significant marketing product to assist movie promotion in marketing. These days, try to escape from Shrek or from Toy story when you are walking in the streets, it’s just impossible.
But now, looking at my fantastic saber with my professional eyes, I’m also seeing branding, merchandising, advertising and tie-in. Should I feel stupid of my child behavior? I didn’t understand that advertising agencies were operating into my favorite childhood feelings. Whatever I know from now thanks to my experiences, I still like this object.
Today I have to say that by principle; I like the brand and/or the products connected to the ones of my youth. I like them thanks to the feeling I’ve got looking at the current advertisement. I have to confess that I even own a Volkswagen and my bank is still the same since 20 years. Hazard?
Now, with the new Internet behavior of the customers; brands are offering more and online shopping tools. It’s getting much easier for everyone to buy and/or to get branded product. And I believe that the third type of tie-in, the “prestige” branding accessories as a new business core is really suiting perfectly the new Internet trend.
For example, Mercedes; which is the figure of luxury, style and elegance. They are offering great online shop to their fans and real connoisseurs. You can find new categories by accessories and many gift ideas. When the name of the brand is enough to attract the attention, it is really good idea to provide extra products and to use the customers to advertise the brand and its success. We have all seen Ferrari accessories, Bentley watches or towels, and other luxury brand making luxury advertising product. People are advertising the product to other customers. We use to call “earned media” between advertising specialists.
Concerning luxury brand, we can see that the demand of online sales increases. An online shop definitely adds value to the brand awareness. With the one of Mercedes for example, the challenge is to transfer the atmosphere of luxury brands into the Internet as well as to sell the fashion goods online.
Most of the well known names need brand awareness; not only luxury brand but every kind of companies can use this marketing instrument. Consumer satisfaction is a work of every day and communication needs to be in perpetual evolution. Great online shop with new products branded is the perfect tool for it.
Let’s go back to work but before; as a professional, I will check into the boxes of my children to look which brand succeeds to attract young customers via tie-in. I will check also around me to see, as an educated adult, what branded products I’m using.
As an individual; I may offer a Mercedes gift to my father that loves the brand (he never got enough money to buy the car , like nice cufflinks for example. But, right now I’m going to have a lunch in the restaurant next door, they are offering cups for free for each meal bought, it’s great for the office. It’s raining… I’ll take my Volkswagen umbrella.
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Euro RSCG 4d Bulgaria is based in Sofia, 18 Ivan Vazov street.
We are specialists in digital strategy and consultant in communication online.
Our clients are the largest companies worldwide such as Carrefour, Volkswagen, Societe generale, Edenred BACB, Eon, Solvay, etc
Our main team comprise of Nicolas Galand, Alexandre Glas, Biliana Bogdanova, Zdravko Totinov, Martin Zhelyazkov.
You can send us an email to contact@eurorscg4d.bg or find us on Twitter @4d_bulgaria
ATTENTION: kids online!
It’s summer again!
Yes, I know it’s raining every afternoon in Varna these days but frankly, I don’t mind it being at the Euro RSCG 4D Bulgaria office, not on the beach.
And as we all know, summer is kids’ favorite season that is why our summer lift theme are THE KIDS. I assume they mind the rain much more than me, and when their beach day is stopped by the present Bulgarian tropical climate, they spend their free time online. Playing games, chatting or just surfing, their online life becomes more and more dynamic.
That is why, after our social gaming article, it’s time to pay attention to some not that positive trends concerning kids online.
According to Norton Online Family Report children are spending more and more time on the web (no surprise so far) and are experiencing more negative emotions online than their parents realize (sorry to break the netiquette but I mean all the exclamation marks that follow)!!!
First exclamation mark: Six in 10 children, aged 8 to 17, have had negative online experiences — from exposure to nudity and violence to having a stranger try to meet them in real life!
Second exclamation mark: 20 percent of the surveyed kids say their parents have “no idea” what they are doing online!
Third exclamation mark: Only 45 percent of parents are aware that their children are having negative experiences online!
I can continue in this style for pages. But I won’t. I am not aiming to panic anybody (although some worrying would fit well in this case), neither to jaw.
Hopefully, this kind of “posts-alerts” will remind, not only to parents, but to all of us that THE WEB is an open space with free access for anybody. And it’s not always for the best.
I also hope that there aren’t parents still thinking they can ban this open space for their kids. Let’s face the facts – it’s inevitable!
The issue needs to be mannered in a constructive way. There are many options and I would not dare to tell you what to do. But the only thing I know is that being online is a learning process. And if you want to support your children on this matter, you should also be prepared to spend time online and be aware of all great possibilities and way of approaching Internet.
If you have any ideas for kids’ internet safety, share below or use our wall.
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Euro RSCG 4d Bulgaria is based in Sofia, 18 Ivan Vazov street.
We are specialists in digital strategy and consultant in communication online.
Our clients are the largest companies worldwide such as Carrefour, Volkswagen, Societe generale, Edenred BACB, Eon, Solvay, etc
Our main team comprise of Nicolas Galand, Alexandre Glas, Biliana Bogdanova, Zdravko Totinov, Martin Zhelyazkov.
You can send us an email to contact@eurorscg4d.bg or find us on Twitter @4d_bulgaria
Business Race
Business is not boring, specially when it’s explained to kids!
Euro RSCG 4D Bulgaria used its Lift to make a funny video explaining business to kids
Visit our Facebook page or follow us on Twitter to enjoy and work together!————————————————————————————————————–
Euro RSCG 4d Bulgaria is based in Sofia, 18 Ivan Vazov street.
We are specialists in digital strategy and consultant in communication online.
Our clients are the largest companies worldwide such as Carrefour, Volkswagen, Societe generale, Edenred BACB, Eon, Solvay, etc
Our main team comprise of Nicolas Galand, Alexandre Glas, Biliana Bogdanova, Zdravko Totinov, Martin Zhelyazkov.
You can send us an email to contact@eurorscg4d.bg or find us on Twitter @4d_bulgaria