The green blogger
Ok, that’s it – end of the peace!
Those funny people from EURO RSCG 4D Bulgaria already moved in the building and started going up and down without giving me a break.
These last weeks were really scary for me.
The first time they switched me on I was… green! Can you even imagine it?! Green!? Do you know any green elevator?
And that was not enough for them! They stuck some notes on my walls, explaining their …oh, their “brilliant” idea about blogs, lifts and being green, digital green.
Ok, it’s not that I don’t like it but who makes lifts green?!
Anyway, my life just kept getting weirder. Close encounters of a third kind occurred when those funky EURO RSCG 4D people started using me by two or more at the same time. It gave me a headache to understand what they are talking about with all the marketing and digital terms they are using to confuse me.
But now, a few weeks later, I am starting to understand their language and I can speak for hours about social media, branding, SEO, Web 2.0 and so on.
See, I became one of them; I am a 4D lift now!
Well, I am not really complaining, it is a whole new world for me and it gives me the feeling of being global, digital and cool. 
P.S. Ok, I admit I’m not a digital guru yet and there are still some things I cannot get. For example, what does 4D stand for?! One D is for digital, I can swear, but what about the other 3D?————————————————————————————————————–
Euro RSCG 4d Bulgaria is based in Sofia, 18 Ivan Vazov street.
We are specialists in digital strategy and consultant in communication online.
Our clients are the largest companies worldwide such as Carrefour, Volkswagen, Societe generale, Edenred BACB, Eon, Solvay, etc
Our main team comprise of Nicolas Galand, Alexandre Glas, Biliana Bogdanova, Zdravko Totinov, Martin Zhelyazkov.
You can send us an email to contact@eurorscg4d.bg or find us on Twitter @4d_bulgaria
Our lift-blog story
Ok, we know you are wondering what is all the lift fuss about. The next lines are here to explain.
As you have probably noticed already, we are anything else but shy. Of course, this is only because we are so good in online marketing that it’s a shame to hide it from people on the web!
Still, in order to demonstrate our good taste in digital communication, we will let somebody else tell the story of EURO RSCG 4D Bulgaria.
Right, here’s the lift part coming.
A lift (or elevator) is a vertical transport vehicle that efficiently moves people. They are generally powered by electric motors.
A blog (or web log) is a vertical website that efficiently displays information in reverse-chronological order using a lift. They are generally powered by … you.
Start to see the offline-online connection? Ok, we’ll help a little more as we like playing with words.
The web 2.0 shows evolution in the way of using Internet. Websites are becoming more interactive with continuously up-to-date information. Blogs, in this line of thoughts, are the perfect example where the homepage is the full website. And the lift is the only tool you need in order to reach the content you are looking for.
You see now that the lift is the natural host of a blog. So, we will simply let the lift telling the story of our blog.
There is even more (we are creative, remember?). As we like it all digital, we are going to make our real lift, meaning the one we are using in the office, to look the same as its digital copy.
Offline goes online and vice versa!
Thus, every quarter we will customize the lift in the office according to the main theme of the blog. Both will express our current feeling and will develop the topic in the most digital approach.
So, visit our blog, post comments, participate, give us your point of view, and keep informed.————————————————————————————————————–
Euro RSCG 4d Bulgaria is based in Sofia, 18 Ivan Vazov street.
We are specialists in digital strategy and consultant in communication online.
Our clients are the largest companies worldwide such as Carrefour, Volkswagen, Societe generale, Edenred BACB, Eon, Solvay, etc
Our main team comprise of Nicolas Galand, Alexandre Glas, Biliana Bogdanova, Zdravko Totinov, Martin Zhelyazkov.
You can send us an email to contact@eurorscg4d.bg or find us on Twitter @4d_bulgaria
Welcome to the lift!
Contrary to what you may conclude from the name of our blog, we are not a lift company. 
We are the Bulgarian face of Euro RSCG 4D – the digital network of Euro RSCG Worldwide, the largest global agency as measured by total number of global accounts, according to the 2009 Advertising Age Global Marketers Report.
Wherever you find a Euro RSCG company you’ll find Euro RSCG 4D. This is the case with Bulgaria, too.
We believe that every business needs digital at the core, just like every computer needs a processor and software. Think of us as “the digital software” powering the Euro RSCG brands worldwide. And just to give you an idea of “our database”, Euro RSCG Worldwide has 233 offices across the globe that specialize in advertising, digital, marketing services, healthcare, PR and corporate communications.
Euro RSCG 4D is created by combining Euro RSCG Marketing Services and Euro RSCG Interaction companies, along with the new agencies that joined Euro RSCG during the September 2003 Havas reorganization, such as Euro RSCG Skybridge, EHS Brann, Brann Worldwide, and NRS.
As you will see, following our blog, we are young, fresh and creative. And we love what we are doing.
Euro RSCG 4D exists in Bulgaria since March 2010. We told you we are young, didn’t we?
And we are positioned in Varna, at 200 meters from the beach… Fresh, right?
We love what we are doing and when you get to know our job, you’ll know why.
Still waiting for a proof of our creativity? Just wait for the next floor, uhh … article. ————————————————————————————————————–
Euro RSCG 4d Bulgaria is based in Sofia, 18 Ivan Vazov street.
We are specialists in digital strategy and consultant in communication online.
Our clients are the largest companies worldwide such as Carrefour, Volkswagen, Societe generale, Edenred BACB, Eon, Solvay, etc
Our main team comprise of Nicolas Galand, Alexandre Glas, Biliana Bogdanova, Zdravko Totinov, Martin Zhelyazkov.
You can send us an email to contact@eurorscg4d.bg or find us on Twitter @4d_bulgaria