1 million smarphone users in Bulgaria
Over 1 million Bulgarians are smartphone owners a recent study concludes. This represents around 12% of all mobile users and the trend suggests that these numbers are still growing with a rapid speed. Last January there were around 700 000 people with smartphones which means that for 1 year their number has increased with 42%.
Market ... >>
Happy New Year 2012!
But before 2012, we have an important thing to do: we should choose our Christmas card. You would agree that this task is never very easy. The result is usually from bad to worse, from old fashioned to ridiculous.
For our own Xmas card, in Euro RSCG 4D Bulgaria, we wanted to give reference to Jacques Séguéla; one of the founders of our company group.
It is also the right time to explain why our name is Euro RSCG? Many people are asking us.
To make it short, RSCG comes from the names of the Agency founders (Roux, Séguéla, Cayzac, Goudard). Once they merged with Eurocom SA, the company was renamed: Euro RSCG. And for the last 20 years we have kept this name.
But, let’s come back to our Xmas card and the way we wanted to make a tribute to Jacques Séguéla.
In our office we like to keep nice Christmas cards that we have received from various members and branches of Euro RSCG. One of them with ... >>
The last campaign of Boostic
The last article of Martin Untersinger for “Rue89” (article in French) about the Parisian OOH campaign of Boostic, French company offering to « buy » followers (the website is not accessible at the moment I write this article) pushed me to write about this new trend.
Well, I call it “trend” since more and more companies are offering such services.
To summarize: they are offering the possibility to purchase fans and followers. Most of them are not clear ... >>
Euro RSCG 4D opens a new office in Sofia
Dear Clients, Partners & friends,
Already 6 years that we offering digital strategy and Internet tools in Bulgaria and almost 2 years that we have merged with the well-know Worldwide advertising agency Euro RSCG 4D.
What’s next?
- Naturally to base our headquarter in Sofia.
So, we are really pleased ... >>